Archive for the 'fake.style' Category

Gimme The Gear(s): Threadless $10 Sale

This bit of swag is too good to miss!  Until tomorrow, the goodly mensches at Threadless are selling their stuff at an unbelieveable price. 

Continue reading ‘Gimme The Gear(s): Threadless $10 Sale’

Advertisements

Gimme the Gear(s): The Big Beta Blowout Sale

Although summer only ‘officially’ ended a week ago, all wet, windy indications would put the actual date of its departure somewhere around mid-August. Fear not intrepid readers, through a semi-frequent dose of simulated light called ‘Gimme The Gear(s)’ we’ll vainly attempt to artificially brighten the darker corners of the bleak winter ahead with the bottled sunshine of retail therapy and the Fake. bake of conspicious consuption. It’s about the merch yo! Or, to put it another way, in the words of Bill Clinton: “It’s the economy, stupid!” Continue reading ‘Gimme the Gear(s): The Big Beta Blowout Sale’

BETA rocks!

beta.jpg

I've been climbing for a few years now. I love the sport, find the culture totally fascinating and i'm still only just acquiring the lingo.

When I started climbing MEC was (and still is) the place to go for most of my gear. Luckily though, i've had the fortune of climbing at the same place as Dave Smith, part of the braintrust and creative team behind BETA clothing. Dave has been climbing forever and knows better than most that climbers have special needs when it comes to the fit of their swag. He's also got a great sense of style and design so BETA gear easily makes the transition from climbing gym to the street.

BETA clothes are super-functional– just ask any climber who's had an average t-shirt ride up over their harness while stretching for a hold on the crux of a 5.10+ why a little extra length is a good thing. They're also totally stylish– i almost feel guilty climbing in my fave UPS brown BETA tee.

Aside from the great styles and colours, BETA is committed to using amazing fabrics (the cotton for their shirts are the softest i've ever come across) and offers them at reasonable prices. Their attention to detail is outstanding and their commitment to customer satisfaction is second to none (Dave'll always bring a couple of sizes of whatever clothes you order just to make sure what you order fits).

I've always understood beta in climbing terms to mean the advice your belayer gives you while you're climbing. According to the website, BETA is actually an acronym that stands for 'Beyond Everything Tried Already'. Whether or not that's true, it does describe the philosophy behind the merch.

BETA clothing is available in at a few select locations and online.